CONCEPT CREATIVE
Quite often, clients come to us for a new project and the conversation runs something like this:
Client: “We really need a new :30 spot/sales video/web series!”
Us: “Wonderful! Did you have anything in mind?”
Client: “Not really. We trust you guys, just be creative!”
Us: “We’ll get right on it!”
Now, that’s not a knock on the customer at all, so don’t be embarrassed if you recognize this client in the mirror. It just means that concept creation is not their job; their job is selecting the most capable people to develop and deliver their message. If that’s your job – look no further.
Clients continually describe our concepts as “a breathe of fresh air”, “creative”, and “deep and impactful”. We’re blushing a bit, but we greatly enjoy coming up with thoughtful, cutting-edge concepts that both fulfill the client’s business needs and stand on their own as artistic creations.