MyBlogSpark
MyBlogSpark.com is a fun and compelling way for bloggers to find information about new General Mills products. Bloggers interact intimately with the General Mills brands by reviewing new products and participating in exciting giveaways, surveys and events. The bloggers then share their experiences on their own blogs, providing a huge network benefit for General Mills.
PROJECT: The site features a user dashboard that provides instantaneous updates on what’s new via the icon system, and the HTML emails provide an attractive means to communicate with members.
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